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A-Z Poster Distribution are the UK’s leading event poster campaign company. We specialise, in high impact shop window postering for events UK wide.
We provide, poster campaign services for events all over the whole of the UK and Ireland.
Recent shows, that over 65% of ticket sales are directly related to the advance poster campaign
We can, provide full photographic evidence of our poster campaigns if required
No Fly Posting. We, talk shop keepers into letting us display posters in their shop’s windows
We do not print posters and leaflets used for advertising your event ourselves. But, we can either advise you on good local or specialist event printers. For, design and printing all your events posters, leaflets and vouchers. We, recommend if using our shop postering service that you use double-sided posters on your events poster campaign.
Well designed posters make a world of difference to the success of your event. The design of the events poster is often intentionally cryptic. Sometimes, Poster campaigns use poster designs are simple. large letters may be chosen to give maximum impact. More often than not, it is about getting a good balance of style and impact. Keeping, the main points highly visible the most important part of poster design.
The title, advertising slogan for the poster campaign are important. Also, the date and the event’s venue. These, are important bits of information that should be instantly visible on your poster. Keeping the information on the events poster to a bare minimum helps to reduce clutter. If using more than a few words on your poster it’s best to use both capital and lower case lettering. Capitals on the poster are best used for emphasis or to attract attention. Lettering should be correctly spaced so it is easy to read. Posters are often seen from distance so the right colours are important to draw you in
Other considerations
Think about, what your poster will look like behind glass. Because, posters will often be placed in shop windows. Also, primary colours can be seen easily. However, light colours are usually not very good in poster design. Because, the text is harder to see unless a dark contrasting background is used. Therefore, the text on the posters should always have enough contrast to make it stand out.
When designing the poster for your poster campaign. You should, also consider everything else that will be in shop windows. Simply put, your poster design needs to stand out from the crowd.
If possible, try to include QR codes on the poster with links to a facebook page or website for the event. Please read our article about this here.
While doing an events poster poster campaign. We often, use some form of offer or discount voucher. Sometimes, these are needed to coax the shop keeper into displaying your poster. Normally, these vouchers a great convincing shop keepers. But also, attend your event themselves to come and spend their money. Never underestimate the good business sense these vouchers make on their own. As , if the shop keeper likes the event they are much more likely to display your poster next time. Because of this, your event and client base will increase on reputation.
Get in touch for any advice or a competitive poster advertising quote