Well designed posters make a world of difference to the success of your event. The design of the events poster is often intentionally cryptic. Sometimes, Poster campaigns use poster designs are simple. large letters may be chosen to give maximum impact. More often than not, it is about getting a good balance of style and impact. Keeping, the main points highly visible the most important part of poster design.

The title, advertising slogan for the poster campaign are important. Also, the date and the event’s venue. These, are important bits of information that should be instantly visible on your poster. Keeping the information on the events poster to a bare minimum helps to reduce clutter. If using more than a few words on your poster it’s best to use both capital and lower case lettering. Capitals on the poster are best used for emphasis or to attract attention. Lettering should be correctly spaced so it is easy to read. Posters are often seen from distance so the right colours are important to draw you in

Other considerations 

Think about, what your poster will look like behind glass. Because, posters will often be placed in shop windows. Also, primary colours can be seen easily. However, light colours are usually not very good in poster design. Because, the text is harder to see unless a dark contrasting background is used. Therefore, the text on the posters should always have enough contrast to make it stand out.

When designing the poster for your poster campaign. You should, also consider everything else that will be in shop windows. Simply put, your poster design needs to stand out from the crowd.

If possible, try to include QR codes on the poster with links to a facebook page or website for the event. Please read our article about this here.