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Nationwide Poster Distribution
(+44) 01753 569543
mail@poster-campaign.com

Postering An Event

Postering Tactics

The best tactic when postering an event is to get as many posters in as many places as possible, we do this by asking in every possible shop and outlet

Shop Billing

Shop Billing is the slang term for putting up posters in for events..shop billers are the people employed to do this type of postering for events 

Effectiveness

When postering for an event, posters in shop windows are the most cost-effective way of advertising your events target audience and demographic

Postering an event ..circus posters

Poster Design


Well designed posters make a world of difference to the success of your event. The design of the events poster is often intentionally cryptic. Other times poster designs are simple, large letters may be chosen to give maximum impact. More often than not, it is about getting a good balance of style and impact. Keeping the main points highly visible the most important part of poster design.

The title, advertising slogan, date and the event’s venue are important bits of information that should be instantly visible on your poster. Keeping the information on the events poster to a bare minimum helps to reduce clutter. If using more than a few words on your poster it’s best to use both capital and lower case lettering. Capitals on the poster are best used for emphasis or to attract attention. Lettering should be correctly spaced so it is easy to read. Posters are often seen from distance so the right colours are important to draw you in

Other considerations 

Think about what your poster will look like behind glass, posters will often be placed in shop windows. Primary colours can be seen easily. Light colours are usually not very good in poster design for text as they are harder to see unless a dark contrasting background is used. Text on the posters should always have enough contrast to make it stand out.

When designing the poster for your poster campaign for you should also consider everything else that will be in shop windows, your poster design needs to stand out from the crowd.

Try to include QR codes on the poster with links to a facebook page or website for the event..Please read our article about this here.

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Poster Printers

We do not print posters and leaflets used for advertising your event ourselves but we can either advise you on good local or specialist printers to design print your posters, Leaflets and vouchers. We recommend if using our shop postering service that you use double-sided posters.

The vouchers used for Postering An Event

When distributing your events posters some form of offer or discount voucher is needed to coax the shop keeper into displaying your poster. These vouchers are normally a great way of getting the shop keepers and their themselves to come and spend their money at your event, never underestimate the good business sense these vouchers make on their own, also if the shop keeper likes the event they are much more likely to display your poster next time and your event and client base will increase on reputation.

free ticket used in shop poster distribution
free tickets used while postering an event

Best advertising slogan for your poster

The advertising slogan is one of the most important factors in the advertising campaign. A simple but memorable advertising slogan will get your message where it needs to be…In the heads of the potential customers!

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